论文摘要
Small profits and high sales refer to the strategy of expanding sales at low prices and low profits. For a commodity with flexible demand, when the price of the commodity falls, the increase in demand(and thus sales) is greater than the decrease in price, so the total revenue increases. This paper mainly analyses the sales situation of a shopping mall(the data are from the E question of the National University Mathematical Modeling Competition in 2019). It calculates the turnover, profit, profit margin and discount intensity of the 764 days, and explores the relationship between these factors. From the point of view of the market, this paper discusses how discounts affect the strategy of "small profits but high sales".
论文目录
文章来源
类型: 国际会议
作者: Wang Qian
来源: 2019 International Conference on Emerging Researches in Management,Business,Finance and Economics(ERMBFE 2019) 2019-10-15
年度: 2019
分类: 基础科学,经济与管理科学
专业: 数学,宏观经济管理与可持续发展,贸易经济,贸易经济,会计
单位: Basic Education Department, Beijing Information Technology College
分类号: F721;F715.5;F224
DOI: 10.26914/c.cnkihy.2019.041246
页码: 677-680
总页数: 4
文件大小: 921k
下载量: 7